Ewen Finser 
Email marketing is no longer the king in digital marketing, but it still works well for select niches. Other digital marketing channels such as social media and PPC can offer more lucrative opportunities for businesses to get through to their target audiences. Still, you should not forget about email as well. Depending on the niche … Read more
Launching a website today is SO much easier than it used to be. This is thanks to services like Squarespace. But Squarespace is not always the best option for every business. I’m frequently asked by offline business operators and side hustlers if Squarespace is a good option. Kudos for Squarespace for getting the word out! … Read more
If you’ve been using Podium for customer interaction management, but aren’t completely satisfied, this is the article for you. There are many things to like about Podium. They helped pioneer the field of high-touch digital interaction management. If you are looking to win more customer reviews (or prevent poor ones), seek customer feedback to improve … Read more
In this post, we will be comparing Selz vs Shopify. We will explore its features, and highlight who the builders are going to be best suited for. Main Differences Between Selz vs Shopify The main differences between Selz vs Shopify are: Selz’s pricing ranges between $26 per month and $599 per month, whereas Shopify costs … Read more
Fine, I admit it. Shopify is indeed a big deal. With a customer base that stretches to over 1.8 million sites, Shopify is undeniably one of the most dominant e-commerce platform players in the market today. It currently boasts of powering about 755,000 live websites around the globe. Main Differences Between OpenCart vs Shopify The … Read more
On one side of the WooCommerce vs Shopify battle, we have an open-source solution that purports to be the most popular e-commerce platform on the web. While on the other, we have a platform that has managed to facilitate more than 600,000 online stores. Quite an interesting clash, I admit. One that should certainly be … Read more
By the time you think about comparing SamCart vs Shopify, you’ve probably sampled quite a large number of online selling options already. And that, sadly, is the dark side of digital commerce software. Bottom Line Up Front: You can read the full article, but here’s my ultimate conclusion… Selling Digital Products or a Single SKU … Read more
There really are an awful lot of email marketing platform out there. And what they claim to offer you for your business is always incredibly similar. It can be easy to get confused, and even frustrated. Worst of all, there’s a chance that you might start using completely the wrong email marketing tool for your organization. … Read more
You’ve done some basic research into choosing a new email marketing tool. You’ve seen that two platforms, in particular, get mentioned a lot: Campaign Monitor vs GetResponse. Bottom Line Up Front: I’ll be honest, I was expecting this to be a much closer battle than it was… While Campaign Monitor isn’t a bad option, GetResponse just does … Read more
This MailerLite Review explores yet another tool solution that’s increasingly disrupting the dominance of the big players in the email marketing space. You see, email marketing is a lot like most of the other online industries today. Some email marketing campaign solutions are largely considered to be small or perhaps “growing”, and then there’s the … Read more
Here we go again. Yet another email marketing service. But, here’s the exciting thing- it’s a bit different compared to the likes of MailChimp, and this Market Hero review gives you all the details. I bet you’re here because you know just how critical emails are when it comes to digital marketing. Ok, of course, it might … Read more
Creating a Shopify store is the first step to taking your business online. It involves choosing a theme, adding products, and setting up your payment and shipping information. While the first step of building your store is a seamless process, getting sales isn’t always a given. A store without any history or credibility is at … Read more
eCommerce is growing exponentially, and businesses have been forced to incorporate it as part of their operations. Luckily, the digital wave started a while back, and companies do not have to do a whole lot to integrate eCommerce features on their website. Shopify is one of the major eCommerce platforms globally, and it powers over … Read more
The last few years have seen the uptake of e-commerce grow exponentially, making it the perfect time for you to launch an online shop. However, with the rapid expansion of this market, many promising e-commerce platforms have been established, which has made choosing one difficult. They all offer some unique features, but two stand out … Read more
Amazon and Shopify are excellent eCommerce business solutions for entrepreneurs of all levels. Amazon is the world’s largest online retailer. Shopify is a well-known and trusted platform that enables you to sell anything online. It is an e-commerce app created for small business owners and entrepreneurs to use as a website, blog, or e-commerce store. … Read more
Sure, we’ve heard about numerous ecommerce solutions. We’ve even tried out a couple. Conversely, we’ve also seen quite a number of solid solutions for brick-and-mortar stores. And I bet you’ve used them on countless occasions. What am I getting at? Quite simply, two sides of the small business world – online and offline brick-and-mortar. You certainly … Read more
I started The Digital Merchant to test the tools, services, and products I use in my digital business. Now, I’m here with other online business owners buying, testing, and evaluating the best digital tools, services, and software we can find – for every stage of the business.
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