Ewen Finser 
If you are trying to decide between the Hubspot CMS or a WordPress setup, you are in the right place! I’ve used both systems over the years, with 50+ brands on WordPress today (including many migrations for clients from Hubspot > WordPress). As an experienced blog operator, I’m partial to WordPress as a site builder, … Read more
If you are trying to figure out if Mailchimp or Hubspot is right for your business, your in the right place. I’ve used both of these marketing platforms over the years for various brands that we operate. They are both stalwarts in the industry. There’s much to be said for sticking around in the marketing … Read more
If you are wondering if Later is legit, you are in the right place! If you are a social media manager or an entrepreneur looking for a reliable social media tool to employ in your content marketing strategy, you may have heard of Later, a popular social media scheduling tool. In this review, I’ll dive … Read more
If you are trying to decide between using Notion vs Craft for personal or business use, you are in the right place! I’ve used both platforms personally and have fully implemented Notion in our business as a project management augmentation. Craft and Notion are highly-regarded tools in the productivity and documentation space. Both platforms have … Read more
In a world where the digital workspace is increasingly integrated into our daily lives, finding the right productivity tool can make a significant difference. Today, we explore two leading note-taking applications: Notion and Obsidian. Both are powerful tools that offer unique features, but which one is the best fit for you? Let’s dive in and … Read more
If you recently heard about the upstart Stax payments, but aren’t sure how it compares to a heavyweight like Stripe, you are in the right place. I’ve personally struggled with payment integrations over the years for our various ecommerce businesses. There’s trade offs to all of them! So my interest was definitely piqued when I … Read more
If you are trying to figure out if WooCommerce Payments or Stripe is the best payment gateway, you are in the right place. I went down this rabbit hole when we were setting up a digital products brand recently. It’s actually really confusing and hard to decide! I created this comparison guide to walk other … Read more
If you are trying to figure out if Stripe or Chargebee is best for your business, you are in the right place. I’ve struggled with figuring out which payment solution is best for our various businesses (ecommerce and digital media). While Stripe is the dominant player, it’s not always the best (or most affordable with … Read more
Payment gateways allow anyone with a website and a dream to sell online by providing a secure way to process credit cards and accept credit cards payments. When you pick the right gateway for your business, your customers find it easy and convenient to buy from your e-commerce store. If your gateway makes it difficult … Read more
Let me guess—you are a business owner, or about to be one, and you found this article because you’re searching online for the best way to process digital payments. You can’t get paid if you can’t process payments, now can you? This Square vs Stripe comparison will help you get paid as efficiently as possibly! … Read more
If you are stuck deciding between MailerLite and Mailchimp, you are in the right place. I’ve personally used both email platforms for our various ecommerce and digital brands over the years, starting with Mailchimp “back in the day”. There’s some good reasons to consider both platforms, depending on your budget and specific use cases, but … Read more
Every business that is set up with the right marketing systems (whether inbound or outbound) has the potential to succeed. Digital marketing automation, sales automation, and Customer Relationship Management lead nurturing take it to another level. It’s no secret that automated systems bring efficiency to your business. They allow business owners and other stakeholders to … Read more
If you are trying to figure out if Writesonic is really worth the monthly investment, this article is for you. AI tools are ALL over the place right now, with new ones popping up every day. So where does Writesonic fit into the generative AI landscape? This was the question I had, so I went … Read more
If you’ve recently heard about tinyEmail and are wondering if the “upstart” is a better bet than Omnisend, this guide is for you! I was in the same boat. As a longtime fan and user of Omnisend, I know the switching costs are high. Migrations aren’t always straightforward. If you are just launching your email … Read more
If you’ve just heard about tinyEmail but aren’t sure if it’s legit, you’ve come to the right place. This was me! Up until mid 2023 I thought I had a fairly good handle on the email marketing scene. With 10+ years in the industry, I knew all the major players. I’ve used Mailchimp, Omnisend, ActiveCampaign, … Read more
If you are trying to decide between Notion vs Basecamp, you’ve come to the right place. I personally use BOTH platforms in our business every day but for different use cases. At different times our team has leaned on one versus the other as we’ve scaled. But when it comes to choosing between the two, … Read more
I started The Digital Merchant to test the tools, services, and products I use in my digital business. Now, I’m here with other online business owners buying, testing, and evaluating the best digital tools, services, and software we can find – for every stage of the business.
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