Ewen Finser 
With over 14 million users across the world, MailChimp is certainly hard to beat as the top email marketing software for small businesses. However, that does not mean it is infallible. MailChimp is not a perfect email marketing tool. For example, while MailChimp is easy to use, that might come with a caveat in the … Read more
Customer interactions have become more important than ever, in today’s dynamic business world. Businesses that rely on data derived from these systems can enjoy massive benefits and gain a competitive advantage over those that do not. As such, it is key for any business to find a reliable client management solution that will help them … Read more
Main Differences Between ActiveCampaign vs Infusionsoft The main differences between ActiveCampaign and Infusionsoft are: ActiveCampaign is much less expensive than Infusionsoft ActiveCampaign is much easier to use than Infusionsoft Infusionsoft charges a hefty setup fee, whereas ActiveCampaign does not ActiveCampaign offers free support & training, whereas Infusionsoft charges consulting fees ActiveCampaign offers muli-channel attribution, whereas … Read more
Ontraport is a powerful “all-in-one” marketing automation platform, but there are other Ontraport alternatives with greater performance and faster marketing automation capabilities. Let’s be honest. Running a business and making impressive, consistent weight loss results can be a struggle at times. A difficult balancing act that requires time, patience, and a great marketing strategy. You and … Read more
Regardless of specialization or size, businesses need some form of customer relationship management (CRM) system. Managing leads, organizing client information, tracking sales, and automating workflows are crucial for success. However, with the myriad of CRM systems on the market, it can be hard to decide which one is best for your business. Two CRM systems, … Read more
Campaign Monitor has been around for quite some time so it’s totally fair to question whether it is REALLY the best option for 2020 and beyond. Email marketing has come a long way in the last decade. Automations and visual workflows with complext if this, than that logic and detailed “tagging” is not par for … Read more
Mortgage lead conversion is always a numbers game. Data from Freddie Mac reveals that, as of March 17th, 2022, the 30-year fixed-rate U.S mortgage hit a three-year high by eight basis points to 4.16%. The increase in home prices will likely increase demand for refinancing and home-equity loans. Loan officers will have to increase their … Read more
Social media marketing is perhaps the most effective marketing strategy available to modern businesses today. However, the consuming nature of social media can quickly become a full-time job itself. It forces companies to strive for a constant presence across multiple platforms while still maintaining the quality of their content. Getting the right formulation, content strategy, … Read more
Getting one of the best CoSchedule alternatives can help you save both time and effort you need to boost your social media marketing campaign. Most bloggers and online marketers will agree that it takes 20% time to create engaging content for your target audience. Well, 80% of the rest is consumed in promoting your blog … Read more
The success of any modern business largely depends on its ability to harness the power of social media. Today, most companies have realized the importance of social media and are investing heavily in strategies to make the most of this powerful marketing tool. Among the many social media management tools available, two of the most … Read more
A 2018 study by SCORE reveals that 77% of U.S.-based small businesses rely on social media when performing crucial business activities. This finding is hardly surprising, as social media provides a quick, easy, and relatively inexpensive way to reach potential customers. The need to have a social media management tool to help businesses effectively manage … Read more
If you’re familiar with the ClickFunnels platform, you’ll be fully versed in how aggressively they market themselves. They certainly don’t sell themselves short in their efforts to tell you how great they are, how much time and effort they’ll save you as a marketing tool, how much business they’ve generated for users, and so on … Read more
Social media automation software makes the world go round. No doubt. Sendible has cemented it’s place as one of the popular media marketing automation platforms in the space, but is it really the best option? While Sendible offers some powerful features, it can be somewhat limiting when it comes to pricing structure relative to the … Read more
Sendinblue is definitely one of my favorite email marketing platforms, no doubt. There’s lots to like, from the attractive pricing to the robust automations and lite-CRM attributes. But there are definitely some use cases where it’s not perfect. Beyond that, depending on your specific mailing list size and marketing methods, Sendinblue could be overkill for … Read more
Before WordPress and other site-building platforms, developers used to hand-code every line of their website’s HTML and CSS. This painstaking process was time-consuming and often resulted in errors that could take hours or even days to fix. WordPress came about but still required much coding knowledge to create even the most basic site. But the … Read more
The digital age has made it easier than ever for businesses to get their products and services out to a broader audience. However, with this ease of access comes the challenge of standing out from the competition. The need to provide quality prints, customization options, and competitive pricing has led many businesses to look for … Read more
I started The Digital Merchant to test the tools, services, and products I use in my digital business. Now, I’m here with other online business owners buying, testing, and evaluating the best digital tools, services, and software we can find – for every stage of the business.
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