Ewen Finser 
Effective project management is critical to the success of any business. In modern DevOps, an organization’s success depends on its ability to rapidly deliver features and value to customers. It doesn’t matter whether you are developing software or hardware; the principles are the same. The goal is to get products out the door quickly and … Read more
Web development evolution is fascinating. In the past, you needed to be a coding guru to build a website. Then platforms like WordPress made it possible for anyone with basic technical skills to create a website. Now, we’re in the era of website builders. These platforms enable you to create a website without any coding … Read more
I love ActiveCampaign. Heck, I still have a bunch of sites (including this one), leveraging ActiveCampaign. BUT, for new sites, I’m starting to “play the field” with some different marketing automation solutions, particularly for cross-channel marketing (multi-channel marketing). Years ago, ActiveCampaign was the only email marketing service that “got it” when it came to marrying … Read more
The value of marketing automation is indisputable. While the cost of implementing a marketing automation plan varies depending on the features and services you need, it’s an investment that can generate huge returns. Most marketers will argue that the more you invest in marketing automation, the more you’ll save on your overall marketing budget. This … Read more
We’re lucky enough to live in an age where starting an online business is something literally anybody can do. The Shopify app store is one of the most popular eCommerce platforms around for making business happen online, so it’s no surprise that plenty of other tools use integration with it as a selling point. Specifically … Read more
In recent years, email marketing has become one of the most effective ways to reach and engage customers. According to recent studies, $1 spent on email marketing, yields an average return of $44. That’s about 4400% return on investment. Ecommerce businesses have especially come to rely on email marketing to drive sales. But to be … Read more
Investment in marketing automation software is responsible for increased pipeline and revenue growth for businesses of all sizes. A study by Econsultancy suggests that 53% of B2B businesses employ marketing automation, and out of those, 79% report an increased return on investment. While the above statistic indicates that marketing automation software is valuable for businesses, … Read more
We will be comparing the top Klaviyo alternatives in the market today. Select the best features and most affordable email marketing and automation tools to help grow your business. Most ecommerce businesses desire to make more money and steer their growth into insurmountable levels. This is exactly what Klaviyo was designed for. To help in … Read more
According to Research and Markets, the global B2B e-commerce market is forecast to reach $33.317 trillion by 2027. This growth represents a CAGR of 19.7% from 2022 to 2030. As the demand for B2B e-commerce continues to grow, more and more businesses are looking for ways to take advantage of this opportunity. Part of this … Read more
Whether you’ve never heard of Learnworlds before, or you’ve spent ages scouring the internet for a trustworthy review, you’re in the right place. Below we’ve written an in-depth evaluation of what Learnworlds offers, its interface, and the quality of its customer service. Hopefully, with all this info at your disposal, you’ll be in a better … Read more
If you have skills that you know other people will want to learn and if you’d like to earn money from sharing your expertise, teaching an online course is a fantastic option. Practically anything can be the subject of an online course, whether you’re an expert coder, marketer or writer (or calligrapher, home chef, jewelry … Read more
UPDATE (READ THIS FIRST): Unfortunately Lemonstand announced on March 5th, 2019 that it is closing it’s doors permanently. While we would love to just recommend Shopify, we realized many visitors were looking for other ALTERNATIVES. Please see our NEW GUIDE to the top Shopify Alternatives here for more information on the evolving ecommerce landscape. Admit … Read more
The subscription box ecommerce economy is growing tremendously. No doubt about it. Here’s the thing. Through a 2018 survey that sampled more than 5,000 U.S. based respondents, McKinsey & Company established that the subscription box e-commerce market had doubled in just five years. Quite impressive, right? Well, get this. The largest retailers in this space … Read more
Omnisend is a powerful marketing automation tool that helps business owners to create, send and track email and SMS campaigns. It comes with extensive features that allow users to comprehensively personalize messages, target subscribers, and measure campaign results. Omnisend stands out as one of the most well-integrated marketing automation platforms available. Its custom API allows … Read more
If it was possible to reincarnate as an ecommerce platform, I’d like to come back as WooCommerce. Why, you ask? Well, it enjoys a market share of 28.18% for starters. Come to think of it, this alone undeniably makes it a favorite among entrepreneurs seeking to convert their WordPress sites to online stores. But, here’s … Read more
Selecting between Shippo vs ShipStation might sound easy, but the truth is, it isn’t. ShipStation and Shippo are both well-renowned web-based software solutions for shipping management. Plus, each of them goes beyond the basic functionalities you’d expect from shipping software. And what exactly are we talking about here? Well, here’s the deal: Shippo and ShipStation don’t just connect … Read more
I started The Digital Merchant to test the tools, services, and products I use in my digital business. Now, I’m here with other online business owners buying, testing, and evaluating the best digital tools, services, and software we can find – for every stage of the business.
Reach out to me at: [email protected]
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