Stephanie Jensen 
Are you debating about starting an email newsletter? If so, this is a great time to start! Marketing emails have an average open rate of 17.8%, so there’s a good chance your emails will gain some attention. But how do you ensure your subscribers will absorb your content? By offering paid subscriptions, you not only … Read more
If you recently started a company and want to gauge your success, your competitors should be the first place you should look. That’s why competitor analysis is an integral tool for businesses of all sizes. Fortunately, there are a variety of tools that can offer a thorough competitive analysis. Two of the biggest players are … Read more
The old saying is true — 68% of online experiences begin with a search engine. That’s why SEO is an integral part of every marketing strategy. But how do you improve your SEO? If you use WordPress as your CMS platform, you’re in luck. You have limitless SEO plugin options and many of them are … Read more
Video is becoming more and more common. While we know statistics such as how 81% of content online is in video format, video continues to surround us in various ways. From online calls to webinars, we can’t escape the talking heads on our screens. But there’s one issue with video – it’s difficult to record … Read more
Your credit score is one of the most essential signifiers of financial health. A great credit score will assist you when buying a home, car, and more. But did you know that 11% of Americans have a credit score below 550 (considered to be a very poor credit score)? Fortunately, those with very poor credit … Read more
Did you know that 22% of businesses use project management software? Because of the demand, there are more project management options than ever before. Project management software can help you manage your tasks to organize your workload. The goal of project management technology is to get more projects done, stay productive, and improve collaboration among … Read more
Out of all of the technological advances in marketing, marketing automation is becoming one of the most sought-after tools. As it sounds, various marketing automation (MA) tools automate different functions. This can include email marketing or any other function in your entire strategy. There are various marketing automation platforms out there, but SharpSpring is one … Read more
Businesses are spending and accepting more cashless payments than ever before. If this sounds like your business, you’ll need a powerful system that offers flexibility and security. With so many payment networks available, it can be difficult to find the perfect one — especially if you’re a global business. Fortunately, international companies have a powerful … Read more
Social media is one of the best places to connect with your audience. Almost 50% of the world’s population uses social media. But social media marketing requires a lot of time, knowledge, and skill. Fortunately, there are many social media marketing platforms that make the process easier. There are many social media marketing platforms that … Read more
Did you know the average person spends at least three hours a day on social media and messaging apps? Social media is important for businesses. With the mass amount of people on social media networks, this is a great place for businesses to attract and retain an audience. To make social media marketing easier, there … Read more
How often do you pay for goods and services with a check? And if you own a business, do you even accept checks anymore? Probably never, and that’s thanks to payment service providers. As a business owner, how do you keep up with the trend? It’s best to invest in payment services. Payment gateway services … Read more
There are currently 1.72 billion websites out there. And there’s a good chance these websites are powered by a hosting company. Today, there are many website hosting options. The CMS giants WordPress is powering most of the web hosting providers, offering WordPress hosting to platforms such as Bluehost and Cloudways. Are you creating a website … Read more
Are you creating your first website? If so, you should research the best hosting companies. Choosing a hosting company offers many benefits and more website owners are utilizing hosting providers. In fact, the web hosting industry market is expected to be worth $171.4 billion. If you already started researching web hosting providers, you likely stumbled … Read more
Workplace communication is one of the biggest concerns in professional settings, especially since the workplace is shifting to a remote environment. That’s why there are more communication tools that businesses can use to collaborate and stay connected. The modern organization has two main communication tool options: communication apps and project management apps with communication features. … Read more
These days, everyone strives to gain popularity online. The best way to make your mark in the digital space is by creating videos. More people are gravitating toward videos and consuming online video content. Video platform giant YouTube has over two billion monthly active users. If you plan on making videos, you’re sure to have … Read more
In 2015, the San Francisco-based software company Flexport revolutionized the world with its cloud software and data analytics platform. Flexport offers a wide range of cloud-based services for their clients, such as freight (air, ocean freight, truck, and rail), warehousing, drayage and cartage, financing and insurance, and even customs brokerage. Do you need a freight … Read more
I started The Digital Merchant to test the tools, services, and products I use in my digital business. Now, I’m here with other online business owners buying, testing, and evaluating the best digital tools, services, and software we can find – for every stage of the business.
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