Latest on Ecommerce
By Ewen Finser
Admit it. You know what they say about ecommerce. That it’s a completely automated business framework that essentially eliminates the hassles we’ve experienced with brick-and-mortar stores. Well, we’ll come clean about one thing- and acknowledge that part of that might indeed be true. But that’s as far as the good news goes. The bad news is that it’s not entirely true. Building and running an ecommerce site can be just as challenging as any other type of venture. As a matter of fact, some digital merchants confess that they have encountered much bigger hurdles than their brick-and-mortar counterparts.
By Ewen Finser